News

Further increase in European tube production in 2011

September 2011 Following a record result in 2010, European tube producers who are members of etma were able to increase their production by a further two per cent in the first half...  more ›

etma Tube of the Year 2011

August 2011 etma Tube of the Year 2011: innovation on a broad front The members of etma, the European tube manufacturers association, were in a confident mood at their annual...  more ›

Animated film about aluminium tubes

May 2011 The “talents” of the aluminium tube as a casting show The European producers of aluminium tubes present a creative animated film to show off the unique...  more ›

European tube industry booms in 2010

March 2011   With total production of about 10.5 billion tubes the member companies of etma achieved growth of 10 per cent and a new record in 2010. Following the dip in...  more ›

European tube industry impresses with creative closure and dispenser systems

March 2011 How innovative closures open up new market opportunities   The tube industry has strengthened the tube’s position as a packaging material in the...  more ›

Creativity contributes to upswing in European tube industry

January 2011   The design opportunities the tube has to offer are far from exhausted. The member companies of the European tube manufacturers association (etma) clearly...  more ›

Creative designs strengthen brands and marketing

October 2010   The European tube industry has come out of the recession in good shape and its production figures are again close to the record results of 2008. The member...  more ›

Strong upward surge in European tube production in 2010

September 2010 The European tube industry has got off to a flying start this year following the dent in demand in 2009. In the first half of 2010, total production by etma’s member companies...  more ›


 


Animated film about aluminium tubes


 

 


Variety is the spice of life

 

This website offers you the opportunity to dive into the world of flexible tubes. Enjoy the variety of this packaging!

           

         



Often consumers’ buying decisions are taken spontaneously at the point of sale. Here, packaging’s value as a marketing tool comes into play because it communicates brand values to the consumer in a sales environment where a product’s success on the market largely depends on its external appearance. In such an environment packaging plays the role of a “silent salesman”.

Flexible tubes are a perfect “silent salesman” because of their versatile design opportunities which ensure that products stand out on the shelves giving fillers the decisive competitive edge over their competitors. Tubes offer manifold innovative and eye-catching options as far as shaping, decoration, product protection, tamper evidence, closure systems and protection against product piracy is concerned.

Flexible tubes are the perfect packaging solution to achieve shelf appeal, convenience as well as product and brand protection.